Thanks for taking a moment to read my 3AT pieces. I am humbled that you would take the time to do so.
This week I am teaching you about the importance of ROI, taking action to overcome complacency, and of course, giving you a few quotes to ponder. Enjoy!
A Concept I am Exploring
RoR vs ROI. That’s Return on Relationship versus Return on Investment. Ted Rubin once said, “RoR (Return on Relationship) is the value accrued by a person or a brand due to nurturing a relationship. ROI (Return on Investment) is simple dollars and cents. RoR is the value (perceived and real) that will accrue over time through loyalty, recommendations, and sharing.”
Take a moment to reflect on some of your biggest accomplishments. I’ll bet they are heavy on RoR. In fact, even when I reflect on my best ROI investments, I can almost always point to RoR being significantly prevalent. Example: Prior to becoming an entrepreneur I was climbing the corporate ladder at a large defense contractor. I made it a point multiple times a year to meet with my division leadership and the leadership of sister divisions. In those meetings, I solicited career advice and shared what I wanted to do in the future. This resulted in multiple promotions over time, where I was often the internal candidate they wanted to hire when a position came available. I had strong relationships with the leadership and I was top of mind.
Reply to this email and let me know what you think of RoR vs ROI in your life.
Want to learn more? Here’s an interesting article on increasing your RoR.
An Additional Concept that Drives Curiosity
(Click to see this amazing Twitter thread and discussion.)
I think this question is a great one, and the comments in the Twitter thread are absolutely amazing! What I find most interesting is that we are often complicit even though we can easily verbalize the correct behavior. Action is really the only cure for complacency.
Quotes I am Pondering
The library is the temple of learning, and learning has liberated more people than all the wars in history.
~ Carl Rowan, American journalist, author
Just remember: people tend to resist that which is forced upon them. People tend to support that which they help to create.
~ Vince Pfaff
Tonight, when you lay your head on your pillow, forget how far you still have to go. Look instead at how far you’ve already come.
~ Bob Moawad, author, coach